Marico Limited’s Saffola Oats ventures into the sweet oats category along with expanding savory variants

MUMBAI, 19^th FEBRUARY, 2024 (TGN): Marico, one of India’s leading FMCG companies, introduces four exciting gourmet-style flavours in its flavoured Oats range, under its flagship brand – Saffola. For the first time, Saffola Oats, India’s #1 Oats brand, will offer two exciting, sweet flavours viz Nutty Chocolate and Apple ‘n’ Almonds. Alongside expanding the portfolio of savory (Masala) oats with the launch of two new flavours viz Spicy Mexicana and Cheesy Italia.

These new launches are in line with an unwavering commitment to providing a lip-smacking experience for consumers while offering ‘Better for you’ food offerings. Saffola Oats has always been at the forefront of democratizing Oats by offering it in flavours loved by India in convenient formats. With its latest offerings, the brand aims to further expand its relevance to newer audiences and occasions.

Saffola Oats’ sweet-flavored variants namely Nutty Chocolate and Apple ‘n’ Almonds will cater to a growing but an unmet need for consumers who have preference for chocolate and fruity flavors, delivering a delightful experience that renders them an ideal breakfast choice. These variants will find relevance throughout the day including breakfast, addressing the needs of homemakers and working women seeking a convenient and hassle-free option.

Saffola Masala Oats currently offers 6 delicious savory flavours for snacking. The brand further launches two fusion flavours, namely Spicy Mexicana and Cheesy Italiaa. These flavours are already trending flavours in the snacking category. This culinary innovation showcases the dedication to offering diverse and convenient options that seamlessly align with the conscious lifestyles of today’s consumers.

Speaking about the new Saffola Oats Flavours, Vaibhav Bhanchawat, Chief Operating Officer- India & Foods Business (Marico Ltd.), says “With the introduction of Saffola’s new Gourmet Flavours, we hope to satisfy the needs of modern consumers who constantly seek healthy convenience without compromising on flavour and taste. Our commitment to offering wholesome and flavourful options remains steadfast, ensuring that consumers across age groups can savour the delicacies of Oats on all sorts of occasions. We invite everyone to experience the fusion of taste and nutrition in these new Saffola Oats variants, enhancing your everyday moments with a burst of deliciousness.”

All the four new flavours of Saffola Oats will be available on leading e-commerce & online grocery platforms like Flipkart, Amazon, Zepto, Swiggy & BlinkIt.Ends