-The brand also introduces a wooden Jhula for Lord Krishna, supporting local artisans
MUMBAI, 4 SEPTEMBER, 2023 (TGN): Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, has unveiled their Vedic Sampoorna Puja Kit, tailored for celebrating and honouring the birth of Lord Krishna, this Janmashtami. This extensive puja kit comprises a statue of Lord Balakrishna, sacred attire (Puja Vastra), rice grains (Akshata), vermilion (Kumkum), turmeric (Haridra), and other essential ingredients required for conducting the puja. The significance that the puja kit holds is that it is meticulously crafted using natural and pure components.
Cycle Pure Agarbathi has collaborated with skilled artisans from Channapatna, a well-known hub for wooden toys, to offer substantial aid and empowerment for their livelihoods. This partnership is aimed at motivating them to create unique wooden swings (Jhulas) specially designed for this year's Janmashtami celebration. Hence, these Jhulas are traditionally used during Janmashtami to cradle and gently swing Bal Gopal, also known as Laddu Gopal, as devotees express their deep love and devotion towards him in beautifully adorned cradles.
Janmashtami, the celebration of Lord Krishna's birth, falls on the Ashtami (eighth day) of the Krishna Paksha in the lunar calendar. To assist devotees in performing Krishna puja in adherence to age-old traditions, the Vedic Parampara Sampoorna Shri Krishna Janmashtami Puja Kit has been meticulously crafted by knowledgeable
scholars. This kit not only contains essential items for the puja but also offers a modern touch with step-by-step video instructions accessible through a QR code scan, making it easier for devotees to follow the rituals faithfully.
Speaking about the festive spirit, Mr Arjun Ranga, Managing Director, Cycle Pure Agarbathi, says, ‘Cycle has always been Cycle has always been an inseparable part of individuals' prayers, symbolizing hope, faith, and devotion. This year, in honor of Lord Krishna's birth and to start the festive season, we are delighted to offer our Puja kit, designed to enhance the ease of celebration. We are optimistic that this year's festivities will be truly magnificent. Through our thoughtfully crafted Sampoorna Puja kit for Janmashtami, we aim to simplify the essence and significance of the puja for the devotees. Our ultimate aim is to be an integral part of every prayer, serving as a conduit to connect with the divine’.
In India, it is a widespread tradition for individuals to offer their finest offerings to the supreme deity, aligning their lives with the principles of the gods. A prominent element of this festival involves setting up a "jhula" or swing within homes to welcome Lord Krishna. To enrich the celebration and make it even more special, Cycle Pure Agarbathi provides its customers with personalized pooja packs and exquisite hardwood Jhulas. These swings are meticulously designed to provide a divine and comfortable resting place for Lord Krishna on this particular day, elevating the occasion to a truly sacred experience.
The puja kit is priced at INR 799, whereas the wooden jhula is available on their website for INR 1400 only. It can be bought at: -https://www.cycle.in/pooja-
-https://www.cycle.in/
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